PR Support - Media Toolkit

"In the promotion of understanding, it is important to reach large numbers - non-Rotarians as well as Rotarians - and you cannot reach large numbers privately."  Paul Harris, founder of Rotary.

• Story ideas

• Selling in your story

• What is the journalist looking for

• Key Rotary Messages

• Types of interview

• Types of media

• Preparing for interviews

• TV interview dos and don'ts

• Photography top tips

• Building Relationships in your community